Sunday, May 17, 2015

Cadillac "Super" ATS-V Design Study

This was a brief design exercise. At the time, there were rumors going around that the Cadillac brand plans higher-level V-Series performance vehicles. The ATS-V and CTS-V were the newest V models released by the brand. Cadillac has plans to use a new naming sequence with possibly different models to replace the current ATS and CTS models, and it is a sure bet that the "super" V-Series models will be based off of that.

However, I decided on imagining what an ATS-V could look like if it had gotten the higher level treatment. The whole idea of models above the V-Series is similar to how Mercedes-Benz builds their "Black Series" models. Ideation sketches were done in pigment liners, and the final renders were digitally sketched.